During the Summer of 2014, Founder of U.G.L.Y., Marcus Baisden, was spending a lot of time coaching high school football. While coaching, he noticed, in order to keep up with his players he would have to learn to "Live Young" to keep up with them.

To "live young" means you have high spirits, tons of energy and fun, and a fearless attitude towards life. And that's how U.G.L.Y. Apparel was born.

Ugly is defined as:




unpleasant or repulsive, especially in appearance.

Until now. 

U.G.L.Y. Apparel, means "U Gotta Live Young"

It gives an attitude to be fearless, confident, brave and to live life to the fullest. It's like a child's imagination, whatever they think of and believe, it's true: From the monster under the bed, to the superheroes they become, to even the epic sword fights and wrestling matches they have with their friends, U.G.L.Y. Apparel gives you that mindset along with top quality and comfortable apparel to wear.

Although you may not be a football coach like Marcus, you are the leader of your life, And while you're leading and coaching yourself to keep pushing forward and going on in this beautiful life, always remember to be U.G.L.Y.


Be True 

Be U.G.L.Y.